With an increasing amount of people who call themselves coach, the definition of ‘coach’ has become ambiguous. In the Netherlands, there are approximately 65.000 people who call themselves coach, of which only 6.500 are associated with a coaching federation.
Because of this significant growth of coaches and the fuzzy line between what coaching is and what not, the word ‘coach’ has received a negative connotation in some environments. In particular, senior leaders and business owners have asked me:
‘I’m already successful. There is nothing wrong with me, so why would I want to talk to a coach?’
The easiest and simple answer?
Everyone has their own identity and belief system, sometimes we have beliefs we are even not aware of. These can be limiting to achieve the purpose, or the objectives of the owners’ organization.
Next to demystifying limiting beliefs, there are also other reasons why talking with a coach could be beneficial:
C – Continuous Improvement; if we stop developing, we will be overtaken. This need for continuous improvement applies on a personal, team or organizational level.
O – Objective identification; a coaching conversation can be about objective or obstacle identification, designing the required forward movements and making it happen.
A – Awareness; becoming more aware of who you are, the relationship between what has been and what will be.
C – Conviction; what are the convictions that influence your perception and thus your potential?
H – Head-scratcher; topics that seem to revolve in your head, where you are unable to find an answer by yourself.
A (professional) coach is able to shine light on these topics, by asking questions and unlocking the full potential. By doing so, the client can make a conscious decision on what is going to be the next step to achieve (more) success.
With an increasing amount of people who call themselves coach, the definition of ‘coach’ has become ambiguous. In the Netherlands, there are approximately 65.000 people who call themselves coach, of which only 6.500 are associated with a coaching federation.
Because of this significant growth of coaches and the fuzzy line between what coaching is and what not, the word ‘coach’ has received a negative connotation in some environments. In particular, senior leaders and business owners have asked me:
‘I’m already successful. There is nothing wrong with me, so why would I want to talk to a coach?’
The easiest and simple answer?
Everyone has their own identity and belief system, sometimes we have beliefs we are even not aware of. These can be limiting to achieve the purpose, or the objectives of the owners’ organization.
Next to demystifying limiting beliefs, there are also other reasons why talking with a coach could be beneficial:
C – Continuous Improvement; if we stop developing, we will be overtaken. This need for continuous improvement applies on a personal, team or organizational level.
O – Objective identification; a coaching conversation can be about objective or obstacle identification, designing the required forward movements and making it happen.
A – Awareness; becoming more aware of who you are, the relationship between what has been and what will be.
C – Conviction; what are the convictions that influence your perception and thus your potential?
H – Head-scratcher; topics that seem to revolve in your head, where you are unable to find an answer by yourself.
A (professional) coach is able to shine light on these topics, by asking questions and unlocking the full potential. By doing so, the client can make a conscious decision on what is going to be the next step to achieve (more) success.
